Increasing footfall is a critical part of your business. It ensures business growth and maximizes profits, which is important for your short and long term goals. The tile industry is getting competitive day by day and suppliers are finding it difficult to get customers through the door and close the deal. While getting people through the door seems to be a tricky proposition, adopting few simple strategies can make it a cake-walk.
Provide customers what they are looking for
There is nothing more disappointing than customers not getting what they are looking for. It drives them away not only once but forever. As a supplier, you must ensure that your store has a variety of products, especially the popular ones. Successful floor and wall tiles companies in India keep a variety of tiles in variegated colors, shapes and designs to give their customers multiple options to choose from.
Creative Displays & Spick and Span Appearance
Remember, first impressions count! Creative displays allow you to show what you have to offer. It also gives an impression about how your business runs. Creative and welcoming displays make your customers feel welcomed and give you that much needed edge.
One of the most overlookedbut a crucial aspect is tidiness. A spick and span store and store-front can really do wonders to your business.
Engage with Target Customers
Customer engagement has become more important than ever. Most suppliers are making the most of social media, emails and newsletters as a tool for customer engagement. By creating social media pages and posting interesting content from time to time can help you build a long-lasting relationship with your customers. Let them know about the new store you recently opened with some interesting images and videos. Send them periodic newsletters to let them know about the latest offers you have for them.
Creating a Buzz
Creating a buzz around your product(s)/company can really take your business quite far. By harnessing the internet, you can reach out to optimum number of people.
Hosting events from time to time helps you bond with industry leaders and influencers. It helps you establish yourself as a business leader and certainly influences customers’ buying behavior. So, what are you waiting for? Checkout the calendar right now and mark the important days and festivals. Plan your events in advance and let people know about it through various mediums such as social media, email, handouts and flyers. Invite popular ceramic tile companies in Gujarat and across India to make your events successful.
If you have further queries about how to increase your store’s footfall, feel free to get in touch with us.
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